What is a cookie?
A cookie is a small file, generally made up of letters and numbers, which is downloaded to the memory of a computer (or other equipment used for online browsing - mobile phone, tablet, etc.), when the user accesses a certain website.
Cookies are created when the browser used by a user displays a certain website. The website sends information to the browser, which creates a text file.
What is the role of cookies and why are they important for the internet?
Cookies ensure a faster and easier interaction between users and websites, helping to generate a friendly browsing experience adapted to the preferences and interests of each user. For example, when a user authenticates on a certain website, the authentication data is stored in a cookie; afterwards, the user can access the respective site without having to log in again.
In other cases, cookies can be used to store information about the activities carried out by the user on a certain web page, so that he can easily resume those activities when accessing the site later.
Similarly, cookies can store information about products ordered by the user on an e-commerce site, thus making the concept of a "shopping basket" possible.
Also, cookies can give websites the opportunity to monitor users' online activities and establish user profiles, which can then be used for marketing purposes. For example, on the basis of cookies, the products and services agreed by a user can be identified, this information later serving to send appropriate advertising messages to that user.
In addition, cookies make it possible to measure and optimize analytics data - such as confirming a certain level of traffic on a website, what type of content is viewed and how a user reaches the website (eg through search engines, directly , from other websites, etc.).
What kind of cookies do we use?
Browsing this website may place cookies for the following purposes:
Cookies from the perspective of IT security and privacy protection
Although cookies are stored in the memory of the Internet user's computer, they cannot access/read other information located in that computer. Cookies are not viruses. They are just small text files; they are not compiled as code and cannot be executed. Thus, they cannot self-copy, they cannot spread to other networks to generate actions and they cannot be used to spread viruses.
Cookies cannot search for information in the user's computer, but they store information of a personal nature. This information is not generated by cookies, but by the user, when he fills in online forms, registers on certain websites, uses electronic payment systems, etc. Although, as a rule, sensitive information is protected so that it cannot be accessed by unauthorized persons, it is still possible for such persons to intercept the information transmitted between the browser and the website. Even if they are quite rare, such situations can occur when the browser connects to the server using an unencrypted network, such as an unsecured WiFi channel.
Cookies can be used by online advertising companies to monitor the user's online behavior and preferences, in order to identify and deliver the most relevant advertising messages to the user. But these preferences are not expressed explicitly or consciously by the user, but are modeled according to the user's online browsing history, the pages viewed by him, the advertising messages accessed. For example, when the user reads a web page about school supplies and later moves to another page, advertising messages about school supplies will be displayed on the new page, even if it is not related to the supplies. Since the user is not informed that his online actions are being monitored, this raises privacy concerns.
Management, deactivation and deletion of cookies
Cookies are everywhere and cannot be avoided if you want to enjoy access to the best and biggest sites on the Internet - local or international. With a clear understanding of their mode of operation and the benefits they bring, you can take the necessary security measures so that you can surf the Internet with confidence.
Disabling and refusing to receive cookies can make certain websites impractical or difficult to visit and use. Also, refusing to accept cookies does not mean that you will no longer receive/see online advertising, but only that it will no longer be able to take into account your preferences and interests, highlighted by your browsing behavior.
It is possible to set the browser so that these cookies are no longer accepted or you can set the browser to accept cookies from a specific site. But, for example, if you are not registered using cookies, you will not be able to leave comments.
All modern browsers offer the possibility to change cookie settings. These settings are usually found in the "options" or "preferences" menu of your browser.